Watch enough nature documentaries, and you’re bound to witness an apex predator singling out the sickest and the weakest prey. People seem to have a subconscious fascination with homing in on weaknesses in ourselves and others. Just like how we watch a lion attacks the slowest antelope, we sometimes watch as our self-doubt and negativity rip our dreams apart. We truly are our worst critics.
To be successful, you must resist the urge to focus on deficits and start capitalizing on your strengths.
Constructive feedback and a critical eye are great, but many of us spend too much time beating ourselves up over our faults. We need a paradigm shift. Concerning ourselves only with weaknesses breeds more weakness. Compulsive fault-finding is not an efficient self-improvement strategy.
Instead of spending time criticizing yourself, try to take an objective approach to understanding your personal journey. Performing a SWOT Analysis is a great way to retrain the way you think about yourself.
S – Strengths. List areas in which you excel. What types of work do you find most rewarding, and what training do you have? If you are not sure about this, think about the types of things that others often ask you to do.
W – Weaknesses. What types of work do you dread doing? Are there things that you consistently avoid or put off until the last minute? Take note of training and skill deficiencies that you may have.
O – Opportunities. Name specific ways that you can work to grow. Do you have access to professional help? Can you take courses or get training to make your strengths stand out and overcome your weaknesses?
T – Threats. Insecurities, physical and mental health, and external forces such as cash flow can threaten your ability to focus and become the best version of yourself.
By identifying strengths, weaknesses, opportunities, and threats, our imaginary marketer can apply this knowledge to self-improvement and focus on his or her assets while maintaining realistic expectations.